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Roxy Jacenko has come out swinging against a gossip columnist who claimed on Sunday that her reality TV show I Am
oleh Latisha Corley (2020-05-21)
Roxy Jacenko has come out swinging against a gossip columnist who claimed on Sunday that her reality TV show I Am... Roxy! had been scrapped by Channel 10. The pilot aired in March last year during Channel 10's Pilot Week, but the network is yet to confirm whether it will return for a full season. The 39-year-old publicist denied the rumours on Sunday, telling Daily Mail Australia: 'No decisions have been made yet on Pilot Week 2019.' 'No decisions have been made': Roxy Jacenko has come out swinging against a gossip columnist who claimed that her reality TV show I Am...Share this article Share Billed as 'Australia's answer to Keeping Up with the Kardashians', the program was a fly-on-the-wall look inside Roxy's glamorous and chaotic publicity empire. Roxy also blasted the columnist for saying she was 'crying poor to the media' about the decline of her publicity firm, Sweaty Betty PR, due to the COVID-19 pandemic. Popular: I Am... Roxy! was the highest rating pilot in the history of Channel 10's Pilot Week, pulling in 530,000 metro viewers Roxy had claimed on Instagram last week that the coronavirus crisis had negatively affected her primary business, resulting in a significant decline in revenue.
Hitting back at the journalist, Roxy told Daily Mail Australia: 'I have not cried poor, like many other businesses, one of my five companies, Sweaty Betty PR, has been hit hard by COVID-19. 'I am not ashamed to admit that I, like many others, have been affected by this unprecedented pandemic. Fortunately - and as any research would show - I diversified my business interests some years ago.' Packed with drama: Billed as 'Australia's answer to Keeping Up with the Kardashians', the program was a fly-on-the-wall look inside Roxy's glamorous and chaotic publicity empire 'I have not cried poor': Roxy also blasted the columnist for saying she was 'crying poor to the media' about the decline of her publicity firm, Sweaty Betty PR, due to the COVID-19 pandemic In addition to Sweaty Betty PR, Roxy runs a digital influencer agency (The Ministry of Talent), a Chinese communications and media buying agency (18Communications), an accessories brand (Pixies Bows) and a content creation company (Social Union). It comes after Roxy revealed last Wednesday that her Sweaty Betty PR empire was struggling because of the economic downturn associated with coronavirus.
'Fifteen years it took to build into an empire with non stop commitment - 72 hours it took to tumble down all whilst I am in isolation and Sri Lanka News Today can't help my team and boost morale,' she said.